REIN4CED Receives Deloitte ‘Most Disruptive Innovator’ Award
REIN4CED has been named Most Disruptive Innovator in Deloitte’s Rising Star competition for its composites innovation in the bicycle industry.
According to Deloitte, the award recognises Rising Star nominee REIN4CED for developing the most revolutionary concept or product within a specific technology segment.
REIN4CED’s new impact-resistant composite material for bicycle frames is designed to eliminate the sudden and dramatic failure of carbon fibre frames that put riders’ lives in danger. The material combines carbon with fine steel fibres, offering cyclists maximum performance with enhanced safety and durability. REIN4CED has been selected as one of ten Rising Star nominees from many candidate companies.
A second disruption is the patent-pending method that REIN4CED developed for automated production of bicycle frames. Today, many carbon fibre race bicycles and mountain bikes are produced in Asia because bicycle production is a largely manual process with low hourly wages. Currently the team is working to bring its automated process to an industrial scale through its production plant in Leuven, Belgium. In late 2019, REIN4CED’s first impact-resistant frames will roll off the new production line. The production facility will allow customers to bring back carbon frame production from Asia to Europe. As a result, they will benefit from logistic advantages as well as increased supply chain flexibility and efficiency.
The REIN4CED facility in Leuven will start at an annual production capacity of at least 20,000 bicycle frames and can be upgraded to meet higher production capacity. It is a scalable process that allows REIN4CED to steadily increase production volumes in response to the growing demand for localised production in Europe.
REIN4CED focuses on the bicycle world because this fast-paced industry is constantly searching for new material innovations. The advantage of the patented material is that any inflicted damage remains visible after an impact and that its structural integrity is maintained.
Published: 27th November 2018